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Dr Allan Bonsall Biography and Books

Allan Bonsall is a ‘brand’ expert, with invaluable knowledge and experience in what makes successful brands the powerful commercial and social factors they are. His long and distinguished career has spanned the advertising industry, the corporate and retail sectors and high profile consulting roles to government and private enterprise. Many of Australia’s and the world’s most famous brands have benefited from Allan’s guidance, advice and ability to think strategically outside the square.Allan’s company Brand Genetics undertakes strategic branding projects across a wide range of industry sectors. He creates clarity for CEOs and Brand Managers, structure for confused brand architecture, strategic innovations for established brands and, quite simply, the highest level of branding advice and action planning. Every business needs customers, and Allan uses brand to create them.As a successful author and long standing panelist on ABC Radio’s Hidden Persuaders programme, Allan has substantiated the high profile that sees him frequently doing keynote speaking for corporate and government events, and conducting brand workshops across Australia.